Autopay is a bills payment app that enables users pay bills, automate payment for recurring bills, and manage these automations.

I was tasked with proffering a solution to a problem I faced personally, and I decided to come up with a solution to forgetting my bills payment which eventually leads to disconnection from a service. Keeping up with my bills payment such as electricity, cable tv has been a hassle for me and I decided to proffer a solution to tackle this personal issue of mine.

My Role

I started with the statement of the problem which are

• Forgetting to pay for a bill which eventually leads to disconnection from a service.
• The stress of going to PHCN and cable tv outlets to pay bills.
• Recurring network and failed transaction issues when trying to pay for a bill.

These were the problems I was facing personally, and turned them into a problem statement. The next thing I did was to validate this problem to see if people actually saw this as a problem or it was just my thing I was experiencing. I conducted a user research and got data that validated auto pay. I also made some assumptions about my proposed solution

• People are facing issues paying recurring bills.
• People are going to want to use my solution to pay their recurring bills.
• People are going to be comfortable adding their payment information to make payments on my platform.

These were assumptions I made about the proposed solution. The research methods used were surveys and interviews. I chose these two research methods because they are not capital intensive, and using only surveys wouldn’t cut it because they are always subject to bias. I identified three user segments from the user research and three user personas were drawn to represent each user segment.

Next in line for me was identifying the  competition. I made list of all competitors (direct, indirect, substitutes) and I did a swot analysis on them, accessing their strengths, weaknesses, opportunities, and threats, and this informed the value proposition for Autopay.

A user flow was drawn to show how users would navigate Autopay, and also created user stories that showed what users would be able to accomplish with features on Autopay.

I adopted the MoSCoW framework in prioritizing features to be built for Autopay, and this is because various features have different levels of impact, and the MoSCoW framework which represents the definition of whether a feature is a Must Have, Should have, Could have, or Won’t have, allows focus on the most important and impactful features to drive the success of Autopay.

I created a roadmap that informed the design and development of features for Autopay, and it helped in keeping the different teams on track and aligned towards the end goal. I also came up with a Go-To-Market strategy to successfully introduce Autopay to the market.

Key Takeaways